Marketing Manager

Location: Pune, India
Experience: 5 to 8 years

Job Description

  • Brainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategies.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) – Plan, execute, and measure experiments and conversion tests
  • Identify trends and insights, optimize spend and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  •  Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate.
  • Assisting with paid media including liaising with digital advertising agencies.

Responsibilities

  • Excellent spoken and written communication skills are a must.
  • Good organizational and planning skills.
  • Abilities to create and develop product and pricing strategies, balancing firm objectives. Ability to develop and evaluate marketing strategies, based on knowledge of market characteristics.
  • The ability to optimize the product and price strategy and portfolio in line with the overall strategy.
  • Skills to create, manage and coordinate marketing activities and policies to promote products, working with advertising and other types of managers.
  • Work closely with financial and sales department to help serve customer and company needs in the most profitable way.
  • The ability to lead and motivate a team.
  • Skills to analyze, observe and monitoring market trends.
  • An initiative person who have a positive attitude to everyone.

Skills and Knowledge

Educational Qualifications

MBA in Marketing preferred

Relevant and total years of Experience

5 to 8 years

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